The next generation work force comes with new demands and new motivators. Employers who realize this and take advantage of these new priorities will develop a competitive advantage, particularly in a tight labour market like Calgary.

Shift works with small to mid-size companies, developing custom strategies for employee development and retention to meet the needs of the new workforce.

Taking non-capital intensive measures mean that lower budget industries outside of the oil and gas sector can attract great talent. When employee driven demand is spread out in the Calgary employment market, the entire economy is more sustainable.